A bit more about me
I’m a seasoned designer and mentor specialising in end-to-end user-centric experiences, that simplify complex problems with a high visual sense. With a global perspective gained through international experience in Europe and the Middle East, I’ve worked across consultancies (ex IBM), in-house teams, and agencies.
After hours
- In my own time I enjoy playing badminton 🏸 , mentoring, selling my artwork online 🛍️ (I’ve been doing so successfully for many years) and making digital art and sketches🎨.
- I also run a youtube channel with my husband. I love learning new things and I’m currently exploring more 3D and animation.
Design is..
- I believe good design is made with creative intelligence, empathy for others and curiosity. I use “Design thinking” iterative design and sprints to achieve a user centric product.
- Just like a good home, design should be functional, comfortable and aesthetic.
Mildly interestings facts
- I have been on TV atleast 3 times!
- I have lived in 4 countries (4 continents) and worked in 2 of those
- If I was an animal I’m pretty sure I’d be a cat.
- Polarising foods I really like are: beets, artichoke hearts and hawaiian pizza.
Where I’ve Worked
2021 - Now
Experience Designer at Valtech MENA
2020-2021
Product Designer at Notonthehighstreet.com
2016-2020
IBM (IX London) - Visual Designer
2015
Designer at Boat International
- 2014
Design Freelancer
”Rue is perfect for any position that values leadership, creativity, and adaptability. As a UX consultant on my team, Rue demonstrated an exceptional ability to command a room, effortlessly engaging and inspiring those around her with her confidence and clear communication. She thinks deeply about every challenge, ensuring that every idea and decision is well-considered and innovative
Nora MokhtarExperience Design Director at Digitas
Here's a selection of companies I've worked with
