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Rue is a seasoned product designer and mentor crafting delightful experiences end-to-end with curiosity and empathy.

Here's some selected projects

Making it easier for users to find gifts they love in an e-commerce marketplace

Redesign of key pages for Notonthehighstreet.com

Building a comprehensive design system from the ground up

For a major airline

Redesign a global airline service provider’s site to engage with new and current customers

Redesign for dnata.com

Creating a frictionless white label experience for “retail and connected stores”

0 -> 1 product for IBM and Clients

Other projects

I have a record of successfully delivering various products, including designing Android and iOS apps containing AI chatbots 🔗, creating Ministry of Foreign Affairs government app 🔗, and designing and testing the self-service checkout of the future 🔗 from 0->1.

Nice to meet you!

I’m based in London, where it’s currently 12:52 am

Contact me

Rue is perfect for any position that values leadership, creativity, and adaptability. As a UX consultant on my team, Rue demonstrated an exceptional ability to command a room, effortlessly engaging and inspiring those around her with her confidence and clear communication. She thinks deeply about every challenge, ensuring that every idea and decision is well-considered and innovative

Nora MokhtarExperience Design Director at Digitas

Here's a selection of companies I've worked with