Rue is a seasoned product designer and mentor crafting delightful experiences end-to-end with curiosity and empathy.

10+ years designing for people and delivering business outcomes with evidence-informed experiences, bringing an entrepreneur’s mindset and a perspective shaped across three continents.

Selected Projects

Redesigned gift discovery to help shoppers find the right present faster

Redesign of key pages for Notonthehighstreet.com

Built a design system from scratch, unifying product design across teams

For a major airline

Redesigned a global airline services provider’s website to attract new users and give existing ones a more useful, engaging experience

Redesign for dnata.com

Designed a seamless white-label experience for retail and connected stores

0 -> 1 product for IBM and Clients

More Projects

Looking Back

I have a record of successfully delivering various products, including designing Android and iOS apps containing AI chatbots 🔗, creating Ministry of Foreign Affairs government app 🔗, and designing and testing the self-service checkout of the future 🔗 from 0->1.

Looking Ahead

Finding new ways to use AI to speed up design workflows.

Drawing and illustrating for my creative side business where I’ve sold thousands of products worldwide. Also Illustrating and occasionally animating for fun.

Let’s connect

You can email me at rupanzel181@gmail.com
I’m based in London, where it’s currently 11:55 pm

Contact me

”Rue is perfect for any position that values leadership, creativity, and adaptability. As a UX consultant on my team, Rue demonstrated an exceptional ability to command a room, effortlessly engaging and inspiring those around her with her confidence and clear communication. She thinks deeply about every challenge, ensuring that every idea and decision is well-considered and innovative

Nora MokhtarExperience Design Director at Digitas